June 2007 Newsletter

You can download the full version in PDF: nawbonm-news-2007-6.pdf (PDF; 236K)

The President’s Corner – Sandy Cody
Program – Wednesday, June 20 – Just Imagine!
Board Revisions to Match National
Ronald McDonald House Volunteer Event
Women in Business Teleclass Series
Welcome New Members
Progress Report – SW Borderland LC-El Paso – Chapter in Formation
May Silent Auction Great Success
Three NAWBO Satellite Breakfast Meetings
Achieve Success with Referral Partners

The President’s Corner – Sandy Cody

I cannot believe this is my last monthly message to the Northern NM Chapter of NAWBO; the year has flown by, and the old adage “How time flies when you’re having fun” seems to apply because I have had fun! I thank you for asking me to serve as your president and for the opportunity to grow, to learn, and to contribute to the chapter.

The theme I selected for myself and the board was To Make a Difference, and making a difference took on many faces and goals: to continue the growth of our chapter; to create opportunities to serve our membership in settings outside of the monthly meetings; to play a stronger role in the business and political affairs of our state; to recognize our members in as many ways as possible; and to bring about change in our community. As a board and with much needed support, feedback and participation by the chapter, many of our goals were brought to fruition.

Among other improvements to our member services, three new meetings were added to meet the needs of members who were unable to join us at evening monthly meetings, who wanted a smaller, more intimate setting for networking, or who lived/worked in Santa Fe. We nominated members for awards throughout the state and nationally, and saw several of our members recognized for their contributions to the community. And we continue to see our public policy committee play a significant role in the political arena; participating in hearings, taking part in focus groups, and being contacted as the experts in the community of small businesses.

This year also saw outstanding programs, two superior training events, two silent auctions that raised funds for the newly created 501(c)(3) Foundation, several outreach events that allowed NAWBO-NNM to show off its work with non-profit organizations, and an enhanced and more user-friendly website with a current PRINTABLE member directory. And last, but not least, we participated in the formation efforts of the Las Cruces/El Paso chapter.

WOW, a great deal of work was done by your 2007 board, and what fun we had serving you.

Personally, I am not sure I can explain the emotions I experienced going into the president’s role or those that I am now experiencing as I leave office…bittersweet is what I told a colleague. I hope I have made a difference in the success of the chapter. I know you have made a difference in my success as a business owner and as a leader, and for that I am grateful.

I know that Mary Rutland and her board will continue to enhance the strength, growth and quality of our chapter. Mary’s theme, Just Imagine, presents us with an open canvas to create what we want for our chapter and for ourselves. I encourage each of you to take seriously this gift of the imagination; use it to bring about your own dreams and the dreams that you may have for our chapter.

To Mary Rutland and Mary Lou Christophersen: Your support, humor, ideas, experience and availability have contributed to this year being such fun, and you have made a difference in how I see NAWBO and the world of women-owned business, and I thank you.

To all of you, YOU ROCK!!!

Sandy Cody
President, 2006-2007

Program – Wednesday, June 20 – Just Imagine!

NOTE: We are resuming our usual 3rd Wednesday evening of the month.

Embassy Suites Hotel – Sierra I-III (just west of I-25 on Lomas – at the north end of the building)
5:30 p.m. Mix ‘n Mingle — 6:15 p.m. Dinner, Program

Desma Reid-Coleman, an entrepreneur and successful business woman, will push us to expand ourselves and our companies, helping us learn how we can grow…sometimes with pain, sometimes with joy.
Ms. Reid-Coleman is a lifetime member of NAWBO and a former president of the NAWBO-Greater Detroit chapter. An enthusiastic and exciting speaker, she will challenge our beliefs and recognize our gifts. You will leave lifted and ready for the next level! So Just Imagine!
To learn more about Ms. Reid-Coleman, click here.

Special Events!

• On this special evening we will install our 2007-2008 Board of Directors and award our annual Chapter Kudos to well deserving members.
• Building on this evening’s theme, members and guests are invited to create dream boards with us. “Just Imagine” what you would like in the next year and enjoy yourself as you collect pictures, words, and phrases to bring to the meeting of things that you desire for yourself, your business, or what you want from NAWBO. Together we will create dream boards filled with our collective desires to display at the June meeting and at meetings to come throughout Mary Rutland’s term of office.

Advance Reservations Required by 5:00 pm on Friday, June 15.

• For immediate reservations, click here. After submitting your reservation, you will have the option to continue and pay in advance online.
• You can also e-mail Luci Dawson to make your reservation, or to cancel a standing RSVP before the deadline.
• Meeting Cost: $29 members – $35 non-members
• RSVPs received after 5:00 pm on Friday, June 15, and “Walk-Ins”: $34 members – $40 non-members
• Cancellations after 5:00 pm on Friday, June 15, and “No Shows” will be invoiced.

Board Revisions to Match National

This coming year, NAWBO-NNM will closely match the changes at National.

So, our Board will look like this:
President (Mary Rutland)
President Elect (Barbara Dawson)
Immediate Past President (Sandy Cody)
Secretary (Lesha Orcutt)
Treasurer (Liz Lucero)
Executive Director (Luci Dawson)

Foundation Liaison—Ann Allsbury— Buildidng on her excellent work as the Director of Community Outreach on the 2006-2007 board, Ann will be the liaison between the chapter board and our new 501(c)(3) Foundation.

The other positions will match the National Forums:
Public Policy—Robin Otten— This will include the functions of the former Public Policy Committee and the PAC.

Economic Development—DJ Heckes— This will be a multi-focused group. One will be fund raising for the chapter through Corporate Partners and Platinum Members. The others will be Procurement (matching women businesses with major corporate and government contracts) and Capital (matching women-owned businesses with sources of capital to help them grow).

Education and Leadership—Carol Guerra— Carol will oversee Programs and Education and Training, as well as Facilities. CAROL IS IN NEED OF SOMEONE TO HEAD UP THE EDUCATION AND TRAINING COMMITTEE. PLEASE CONSIDER THIS.

Diversity and Marketing—Mary Bresnahan— Mary will oversee Membership Growth and Retention, PR and Marketing, Internal Communication, Internal and External Awards Communication, and Women Leadership Awards.

International—Edna Lopez— Edna will be creating a committee to look at the international scene and how we can work in it from New Mexico. AN EXICITNG NEW AREA FOR US.

MORE INFORMATION ON EACH GROUP WILL BE SHARED IN THE COMING MONTHS!

By Mary Rutland
2007-2008 NAWBO-NNM President

Ronald McDonald House Volunteer Event

The Community Outreach Committee spearheaded an event for Ronald McDonald House on May 25, 2007. The following NAWBO members prepared a delicious pot-luck dinner for thirty guests of the facility. Ronald McDonald House provides residential services to families with children in treatment at the UNM Medical Center.

• Ann Allsbury
• Mary Bresnahan
• Chris Bundy
• Mary Lou Christophersen
• Barbara Dawson
• Luci Dawson
• Julie Epling
• Jan Harper
• Rob Johnstone
• Sandie Loewenthal
• Edna Lopez
• Barbara Mathes
• Dr. Janice Moranz
• Lehsa Orcutt
• Robin Otten
• Linda Parker
• Mary Rutland
• Cheri Tillman-Anderson
• Karen Urbielewicz

Women in Business Teleclass Series

A FREE educational resource sponsored by The Principal Financial Group, a NAWBO National Corporate Patron.

On June 26th, The Principal Financial Group’s® Women in Business Teleclass Series will offer the free program, “Get Connected: The Latest and Greatest Technology for Growing Businesses.” The speaker is Hillary Bressler, CEO and founder of .Com Marketing, an Ad Age Top 100 interactive agency. Bressler will share essential tips on progressive technology tools to grow businesses.

This is an exceptional opportunity for you to learn more about one of the fastest growing aspects of business.

Want to be on the forefront of technology? Find out how on June 26.

What: A FREE teleclass to enjoy from the comfort of your office during your lunch break.
Topic: Get Connected: The Latest and Greatest Technology for Growing Businesses.
Speaker: Hillary Bressler, CEO and founder of .Com Marketing, an Ad Age Top 100 interactive agency
Date: Tuesday, June 26, 2007
Time: Noon Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific)
Register: click here.
Can’t Attend?: Register and access transcripts and audio of the class – click here.
Missed May’s Class?: Listen to “Rev Up Your Returns: Simple Sales Strategies to Boost Your Profitability” – click here. Debi Lilly, entrepreneur and event specialist to the stars, shared great tips on how her company, A Perfect Event began out of her home 10 years ago and is now a national business with over $4 million in sales.

Welcome New Members

Shana Kohlman
District Manager
Blackstone Services, LLC
335 Jefferson SE, Ste. C
Albuquerque, NM 87108
505-265-5464
fax 505-265-5483
e-mail Shana
Visit Shana’s web site
Supporting Member
Blackstone provides contract security guard personnel.

Wendy Foxworth
Owner
RelationShift Coaching ™ and Consulting
298 La Plata Road NW
Albuquerque, NM 87107
505-341-9313
Established Business Owner
e-mail Wendy
Visit Wendy’s web site
Provide coaching and organizational development consultations using the WeWay™ Relationship Development System ©. Help people co-create relational interaction patterns that work to achieve shared goals, reduce stress and increase productivity.

Lynn Gonzales
Owner, Independent Rep
Silpada Sterling Silver Jewelry
839 Paseo de Peralta, #K
Santa Fe, NM 87501
818-426-4789
fax: 505-820-2783
e-mail Lynn
Emerging Business Owner
Independent Sales Rep for Silpada Sterling Jewelry, which I sell at home parties and also at my two home furnishing stores – Arte del Mundo and Viva Santa Fe!

Paula Brentan
President
Silver Owl, Inc.
2720 Carlisle Blvd, NE
Albuquerque, NM 87110
505-888-3993
fax: 505-888-5227
e-mail Paula
Visit Paula’s web site
Established Business Owner
Memories created. Gold, platinum, silver, and repair.

Progress Report – SW Borderland LC-El Paso – Chapter in Formation

The Southwest Borderland Las Cruces/El Paso Chapter in Formation (CIF) is off and running. On May 17 and 18 Mary Bresnahan, the Bresnahan Group, and Joan Schlueter, On Site Hiring Consultants, made the trip down to attend a steering committee meeting and two receptions with the intent of recruiting new members. Additionally, Edna Lopez, COMPA Industries, dropped in at the El Paso meeting. There were a total of seven prospective new members in attendance. We know that one person (Teresa Walker of Bobolink) became a member on the spot and we are sure there will be several more joining. This brings the CIF membership to 16 (we need 30 by the end of the year). Don Panagrossi and Eleina Villegas from Enchantment Land Certified Development Company are interested in becoming supporting members. This would be a wonderful addition since they are affiliated with the SBA.

The incorporation papers for the state of New Mexico have been completed. The chapter bylaws are being prepared and temporary officers have been elected. They are Elke Wunderlich, (TopView Leadership, president, Darlene Saal, The Business Card Holder, secretary, and Sarah Stegall, Surefire Promotional Products, treasurer.

The CIF is preparing to set regular meeting dates and times so that all current members can come together and get to know each other better. They are seeking convenient locations for both the Las Cruces and El Paso members and prospects to meet. There is still much work to do such as following up with prospects and other contacts, such as the El Paso Hispanic Chamber of Commerce.
The Southwest Borderland Las Cruces/El Paso Chapter in Formation continues to be appreciative of the support given by the Northern New Mexico Chapter. As they move forward, I hope that all our members will continue to support this dynamic and growing group of women business owners in any way that you can. If you want to make a contact down there (good business idea) contact any of us:

e-mail Elke Wunderlich (in Las Cruces) or call her at 505-522-4619
e-mail Mary Bresnahan (here in Albuquerque) or call her at 505-922-1973
e-mail Sandy Cody or call her at 505-323-1415

Mary Bresnahan – Facilitator, Chapter in Formation – Las Cruces, NM

May Silent Auction Great Success

The May silent auction was a great success. We raised $1,622 for the NAWBO Northern New Mexico Foundation! We have raised a total of $2,997 at our two auctions this fiscal year. The next silent auction will be at the November 2007 NAWBO-NNM meeting.

Our heartfelt thanks to the more than 30 members and community donors listed below for providing such an attractive variety of items. And special thanks to all of the generous members and guests who were winning bidders.

• 3 Thirds Massage Therapy – Kurt Simmons
• Angie Thurman – Premier Designs Jewelry
• Balancing Life and Work – Barbara Dawson
• Bank of the West – Leslie Quade
• Body & Skin Clinic – Lehsa Orcutt
• Brenda Sterling – Omega Resources
• Cannon’s Sweet Hots – Diane Cannon
• Cheri Tillman-Anderson – The Reality Education Group
• COMPA Industries, Inc. – Edna Lopez
• D.R.B. Electric, Inc. – Denise Baker
• Dr. Janice Moranz
• Dream Catcher Coaching & Consulting – Karen Panciera
• Heartline Wellness Center – Amy Zampella
• High Desert Hypnotherapy, LLC – Brandelyn Jokiel
• Hot Shot Services, Inc. – April Mortensen
• Kay Ballinger, Catalyst Financial Management
• Kiki’s Krumbs – Kristen Garcia
• Lea Environmental, LLC – Lucy Archamboult
• Linda Roe, CPA
• Lisa Godin – Independent USANA Director
• Marcia Corey – Wisdom and Wellness
• Mary Lou Christophersen – SGO Designer Glass
• Monte’s Pueblo Pipe Shop – Larry Monte, Jr.
• Resources for Excellence, Inc. – Sandy Cody
• Rising Star Chinese Eatery – Sheng Lin
• Sandy Schargel Interiors – Sandy Schargel
• The Day Spa at Serenity Gardens – Barbara Kline Hammond
• Tijeras Enterprises, Inc. – Jennifer Fetherolf
• Total Body Wellness Pilates and Fitness – Jeanette Harris
• Urbielewicz, Murphree CPA’s PC – Karen Urbielewicz

Three NAWBO Satellite Breakfast Meetings

Why: Establish relationships, network, share business-building tips in an intimate casual NAWBO group, and experience the added benefit of being part of a powerful group of New Mexico business owners.

NAWBO-NNM WESTSIDE Satellite Breakfast Meeting

the FIRST Wednesday of every month
When: June 6, 2007
7:30 a.m. to 8:45 a.m.

Where: Weck’s Restaurant
6311 Riverside Plaza Lane
Coors and Montano Plaza Drive
352-6209

Guest Speaker: A 10 minute brainstorming session facilitated by Mary Bresnahan on “Adapting to changes in the business world”

Please e-mail Lisa Godin an RSVP or call her at 898-7235

NAWBO-NNM UPTOWN Satellite Breakfast Meeting

the SECOND Wednesday of every month
When:,June 13, 2007
7:30 a.m. to 8:45 a.m.

Where: Le Peep Restaurant
2125 Louisiana NE (S. of Pier One)
SW corner Indian School & Louisiana
881-7272

Program: A 10 minute talk by Ann Allsbury from Keller Williams Realty on the topic of “The State of Real Estate”

Please e-mail Lynda Turner an RSVP or call her at 855-5126

NAWBO-NNM SANTA FE Satellite Breakfast Meeting

The SECOND Thursday of every month
(Note: April and May meetings will be the THIRD Thursday of the month)

When: June 14, 2007 from 8:45 a.m. to 10:00 a.m.
Where: Cafe Dominic, 320 S Guadalupe (between Aztec and Montezuma), Santa Fe 505-982-4743
Guest Speaker: A 10-minute presentation by a fellow NAWBO member.

Please e-mail Debbie Steg an RSVP or call her at 505-920-7141

Cost:
Members – cost of breakfast (bring your appetite)
Non-members – cost of breakfast and a $5 admission fee

(Please note that non-members can attend up to 3 times. After three visits, they will be encouraged to join NAWBO.)

Achieve Success with Referral Partners

When co-branding with referral partners, have a response plan in place before you receive that first customer call. Here are some tips to consider before launching your campaign:

1. Script what you will say about your partners when clients call. Anticipate what customers might ask about your partners. Know how many years they have been in business, any specialties they have and what makes them different from others in their field.

2. Know what you want to achieve. Do you want customers to call your partners? Visit their websites? Attend an open house? You and your partner should have a specific goal in mind.

3. Stick to agreed-upon response times. Poor response time or disappointing behavior from your partners reflects directly on you. Make sure your partners’ response time, service standards and demeanor all add up to an outstanding customer experience.

4. Track your results. You and your partners will put a lot of time, energy and money into your campaign, so be sure to track results and analyze its outcome. For example, how many calls did you get from the co-branded piece? Compare response rates to identify your most effective campaigns.

Article provided by Nancy J Ullery, Associate Broker with Heartland New Mexico, LLC

Chapter Corporate Partners

Please support our Chapter Corporate Partners that support us so well.

Platinum Members

Please support our Platinum Members, whose extra financial commitment allows us to continue developing our chapter leaders.

If you would like to submit an article for the next NAWBO News, please get in touch with us!

Editor

Donna Luke
djLuke enterprises – desktop publishing and Pre-Paid Legal Services, Independent Associate
821-5659
Email Donna

Reporters

Amy Zampella
Heartline Wellness Center, Inc.
255-2203
Email Amy

Mamie C. Chan, OD
Eye Care For You, PC
821-8333
Email Mamie

Nancy Ullery
Heartland New Mexico
440-9586
Email Nancy