January 2011 Newsletter

The President’s Corner – Robin Dozier Otten
January 25 Program – Insights from the new administration on Business in NM
Article by Platinum Member DJ Heckes, President of EXHIB-IT!
Help Us Celebrate You!
Renewing Members
The 2010-2011 NAWBO-NNM Board of Directors
Three NAWBO Satellite Breakfast Meetings
Corporate Sponsors and Platinum Members

The President’s Corner – Robin Dozier Otten
I wish a happy and prosperous New Year to each one of you. I hope you had some relaxing time with family and friends over the holidays and are now ready to lead your business to its fullest potential. Our chapter’s board of directors is working diligently to make our organization a great resource to you, and we need you input to make sure we’re on the right track. Last month I mentioned our new on-line member survey that I hope you’ll use to let us know what you’re thinking.

Our Holiday Networking Party was a huge success. The evening included a fashion show by Articles for Her, a silent auction with gifts for the holidays and tables featuring charitable activities that encouraged everyone to take a few minutes to think about other people that we don’t even know. We honored our servicemen and women and made gifts for the children at Cuidando los Niños and the Presbyterian Hospital. I think everyone left the meeting feeling the spirit of the holidays.

In January, we will make our annual trip to Santa Fe. On Monday evening, January 24th, we will have a NAWBO-NNM table at the Santa Fe Chamber of Commerce legislative reception. The following morning, Tuesday, January 25th, we will take part in The Association of Commerce and Industry’s Business Day in Santa Fe. There is a special room rate at the Eldorado Hotel for those attending Business Day that you can access on the ACI website (http://www.acinm.org) If time permits after the Business Day program, those interested will visit the Capitol and distribute our Public Policy positions and the ‘save the date’ information for our Speak Out event to legislators, many of whom are new and may be hearing about NAWBO for the first time. Our monthly meeting will follow at a luncheon at 11:30am at the Eldorado Hotel on Tuesday, January 25th. (Please note that this is a different day of the week and week of the month than our usual meeting date.)

I hope that you are taking advantage of the networking opportunities offered by our monthly satellite meetings in Uptown and Santa Fe as well as Mastermind groups and the various committees available. Once again, I ask you to let members of your board of directors hear your ideas for increasing our organization’s positive impact on you and your business. I look forward to seeing you at our meeting in Santa Fe on January 25th.

Robin Otten
President 2010 – 2011
Northern New Mexico NAWBO
Email Robin

January 25 Program – Insights from the new administration on Business in NM

Meeting Schedule & Location

January’s meeting will be at the Eldorado Hotel, 309 West San Francisco Street, Santa Fe from 11:30 – 1:00. This is the official Business Days in Santa Fe. The meeting topic is: Insights from the New Administration on Business in NM. The speaker will be Governor Susana Martinez (invited) and/or Economic Development Department Secretary designate Jon Barela (confirmed)

We will go up Monday afternoon to be part of the Santa Fe Chamber’s legislative reception where NAWBO will have a booth.

Cost

Members and guests: $32 with an advance reservation.
Non-Members after 3 visits: $37 with an advance reservation.
Menu:Caesar Salad, Tuscan Chicken with Marsala Crème, Polenta, Grilled asparagus, Crème Brule

Reservation Policy

Advance reservations are due by 5:00 p.m. on Friday, January 21. RSVPs received after the deadline, walk-ins and no-shows will be charged an additional $5. If you need to cancel an advance registration, you must notify NAWBO by 5PM on the Friday prior to the meeting. No shows are responsible for paying for their advanced reservation and will be billed within 1 week after the meeting date.

Please click here to make an advanced reservation. After you RSVP, you have the option to continue and pay in advance.

EXHIB-IT! Tradeshow Marketing Experts
Putting Your Brand to Work for You!

DJ Heckes, CEO/Author of Full BRAIN Marketing for the Small Business
6207 Pan American Freeway, NE
Albuquerque, NM 87109
505.828.0574
http://www.EXHIB-IT.com

DJ Heckes, owner and founder of EXHIB-IT!, published her book Full BRAIN Marketing for the Small Business in 2010. DJ’s passion for marketing can be seen not only in her company, but on every page in her book.

Full BRAIN Marketing helps busy small business owners stand out from the crowd. Everyone is focused on business development in this economy. Margins are thin and businesses can’t afford trial and error tactics. Businesses can gain a competitive advantage by leveraging both right brain (creative) and left brain (logical) thinking in their marketing efforts. Entrepreneurs learn secrets to accomplish successful marketing campaigns with less effort by doing it the right way, the first time!

Remember your strategic objective – the vision of what your business will be, once all is said and done. Your marketing strategy is the part of the overall business strategy that focuses on target marketing and how to attract and retain existing and prospective customers. Many businesses focus only on the strategic objective for marketing, but forget to include the financial and management strategies for business as well as personal development and development of staff.

Full BRAIN Marketing was recently featured in a two-part excerpt on WomenEntrepreneur.com, where Heckes appears as a guest blogger. WomenEntrepreneur.com was recently included in the Forbes list of “Top 100 Websites for Women.”

Full BRAIN Marketing – for the Small Business was named a finalist in both the “Entrepreneurship & Small Business” and “Marketing & Advertising” categories of the seventh annual “Best Books 2010” Awards by USA Book News. A marketing and tradeshow expert, Heckes reveals ways to balance traditional, digital and social media marketing to increase profitability and avoid unnecessary mistakes, obstacles and failures.

DJ understands the challenges and obstacles that small businesses encounter. She has overcome numerous obstacles and shares her expertise in her book.

NAWBO wants to celebrate your wins!

Please, when you open a new location, get an award, or do anything else of note, send an email to .(JavaScript must be enabled to view this email address) so we can recognize you in our newsletter and online.

Returning Members

Kay Ballinger
Owner/Partner
Catalyst Financial Management
2155 Louisiana Blvd NE Ste 10100
Albuquerque NM 87110-5485
Phone: (505) 889-8889
Fax: (505) 212-0321
Email Kay

Jane Butel
President
Jane Butel
PO Box 2162
Corrales NM 87048
Phone: (505) 243-2622
Fax: (505) 243-8296
Email Jane
Visit Jane Butel website

Andrea Carvey
Owner
Drumfire
336 Whiteoaks Dr NE
Albuquerque NM 87122
Phone: (505) 856-4033
Fax: (505) 856-4055
DrumFire specializes in computer-generated 3D animation & imaging to promote transmission of information by transforming concepts, ideas & products of imagination or scientific research into visual form, for movies, television, scientific, and personal applications.
Email Andrea

Beth German
President
German & Associates, LLC
12836 Lomas Blvd NE Ste G
Albuquerque NM 87112-6200
Phone: (505) 292-9676
Fax: (505) 275-1283
Law firm primarily representing public entities and small businesses in employment law, civil rights and general civil litigation.
Email Beth

Michelle Rossbach
20 Nighthawk Canyon Rd
Placitas NM 87043-8819
Phone: (505) 980-8955
Email Michelle

Joan Schlueter
Owner/CEO
On Site Hiring Consultants
4211 Bryan Ave NW
Albuquerque NM 87114-5475
Phone: (505) 899-3353
Fax: (505) 899-3545
Recruiting employees all levels all kinds. Work at client companies
Email Joan

Jeanie Springer
7513 Tamarron Pl NE
Albuquerque NM 87109-3836
Phone: (505) 301-5715
Email Jeanie

The 2010-2011 NAWBO-NNM Board of Directors

President…..Robin Dozier Otten

Past President…..Mary Rutland

President-Elect…..Debbie Maestas-Traynor

Secretary…..Johanna Tighe

Treasurer…..Sandie Loewenthal

Director of Member Services…..Donna Luke

Director of Public Policy…..Samantha Lapin

Director of Education and Leadership…..Lorraine Ell

Director of Economic Development…..Merri Jean Jones

Director of International Opportunities…..Kay Carrico

Director of Communications…..Barbara Kline

Liaison to FEE…..Sandy Schargel

Three NAWBO Satellite Breakfast Meetings

Establish relationships, network, share business building tips in an intimate casual NAWBO group, and experience
the added benefit of being part of a powerful group of New Mexico business owners.

NAWBO-NNM NORTHWEST Satellite

Breakfast Meeting
the FIRST Wednesday of every month
Where: WESST Corp Facility in Rio Rancho
For information please contact Lorie Guthrie at 892-1238

NAWBO-NNM UPTOWN Satellite

Breakfast Meeting
the SECOND Wednesday of every month
Where: Le Peep Restaurant
For information please contact April Pargas , 299-6161

NAWBO-NNM SANTA FE Satellite

Breakfast Meeting
The SECOND Tuesday of every month
Where: Joe’s Diner, 2801 Rodeo Road in Santa Fe
For information please contact Christy Martinez by email or
call 505-983-2666 ext. 109.

Corporate Sponsors and Platinum Members

We extend special thanks to our chapter Corporate Partners

They look forward to working with our members. Click on a company logo to visit the web site in a new window or click on a name to send an email.

DIAMOND NAWBO-NNM CORPORATE PARTNER:

New Mexico Business Weekly has the right tools to help you grow your business. The Business Weekly is chock full of local business news, in depth information and tons of leads. Stay in touch with New Mexico Businesses by subscribing to the NM Business Weekly! Our contact is Nancy Salem, 505-768-7008.

Jobing.com exists with one key mission: to connect local employers and local job seekers. It’s that simple. Our company was founded by a human resources professional who believes passionately that HR is the driving force behind the success of every business and that finding and keeping great talent is the key to that success. Contact Randy Richardson, General Manager, 505-440-6351.

SILVER NAWBO-NNM CORPORATE PARTNERS:

We are a full service regional financial services company with a strong focus on a superior level of customer service. We provide a range of services for commercial banking, retail and business banking, and consumer finance. Bank of the West is big enough to help and small enough to care. Please contact Leslie Quade, 505-271-9770

Perfectly situated between the University of New Mexico and the downtown business district, the Embassy Suites Albuquerque provides a relaxing guest experience with comfortable accommodations and impeccable service. Our contact is Natalee Hoff, Catering & Sales Manager, 505-275-7100

COPPER NAWBO-NNM CORPORATE PARTNERS: