The Secrets of My Success
NAWBO-NNM members
*D J Heckes*,
*Yahsoda Naidoo*, and
*Brenda Sterling* all have successful businesses!
Find out how these women succeeded and continue to prosper. Why are they in their chosen business?
What challenges did they face in starting and growing their businesses?
What are their challenges now, and how will they face them?
No matter the size or type of your business—don’t miss this program!
D J Heckes, Exhib-IT!
DJ Heckes, owner and CEO of EXHIB-IT! Tradeshow Marketing Experts was New Mexico’s Small Business Person of the Year for 2007. The New Mexico Small Business Administration District Office recognized Heckes during national Small Business Week April 23 – April 24, 2007. “Small business is about people. That’s the lifeblood of EXHIB-IT! and New Mexico,” DJ Heckes said. “We live and breathe the success of every customer at EXHIB-IT! Our core business involves relating to the person and their total tradeshow needs.”
DJ Heckes is Founder/CEO of EXHIB-IT! Tradeshow Marketing Experts, a GSA & Woman-owned small business Certified business headquartered in Albuquerque, NM. EXHIB-IT! was founded and by organized by DJ Heckes, for the express purpose of providing quality products and exhibit marketing and design services to federal agencies and commercial enterprises. DJ’s role as CEO has been synonymous with that of a small business leader. At a time when her business was growing more than 100%, DJ was active in ten chambers in New Mexico and Texas.
DJ believes in being active in the community to help show that small businesses can have big impact in growing New Mexico! She is actively involved in ten chambers in the States of New Mexico and Texas and US. She is the Past President of the American Marketing Association, New Mexico Chapter and won Chapter of the Year for 2005 for the New Mexico Chapter. She is an Ambassador for the Albuquerque Economic Development, Greater Albuquerque Chamber of Commerce, and Rio Rancho Chamber of Commerce, in addition to being on the National Board for American Marketing Association as a Professional Chapter Council Mentor. DJ is a board member of NSA (National Speakers Association) and travels throughout the USA on many speaking engagements. She is also a member and actively involved in National Association of Women Business Owners, E-Women Communications, Women in Communication, and New Mexico American Marketing Association.
Yashoda Naidoo, Annapurna Ayurvedic Cuisine and Chai House
When I opened Annapurna Ayurvedic Cuisine and Chai House 5 years ago, I made a commitment to serve food as simple as possible – from the earth just as nature intended and as prescribed in the Ayurvedic tradition. I am glad that I have adhered to that commitment through the last 7 years with the opening of 4 restaurants and finally settling on 2 locations in 2 different cities in the State of New Mexico. People were skeptical about a vegetarian restaurant being successful, and an Ayurvedic one at that. I knew I was doing the right thing, because people were looking for this kind of food, but did not know where to find it, or how to cook it for themselves. My restaurants have surprised me in the kinds of people dining every day. Most of the guests are not vegetarian or vegan or follow an Ayurvedic lifestyle. They are simply looking for quality ingredients; tasty and satisfying food. They are looking for food “free of trans fats” – a current food trend that is here to stay and is forcing restaurants to change philosophies behind their menus. To this I say, Annapurna is strides ahead in the food industry as I chose to make these current food trends a non issue in my restaurants. My restaurants have not served trans fats, white flour, white sugar, or anything refined since their inception 7 years ago.
Brenda Sterling, Omega Resources, LP
Brenda combines over 30 years of financial experience with proven organizational and managerial skills. Her clients have ranged from start-ups to international Fortune 500 companies. Areas of specialization include financial, systems, mergers and acquisitions, leadership and corporate culture change, workforce motivation strategies, cross cultural communication, operations, and training. Ms. Sterling’s consulting practice specializes in providing consulting CFO services for a variety of clients including entrepreneurial ventures, not-for-profit organizations and colleges, financial services companies and retailers. She also provides internal audit support for SOX compliance with public companies. Ms. Sterling’s corporate positions have included Vice-President of Operations and Controller, Chief Financial Officer, Chief Administrative Officer, and Senior Auditor. She has audit experience with a Big Five accountingfirm and conducted operational audits internationally. Ms. Sterling also started two businesses and grew them to profitability. Ms. Sterling has designed and conducted numerous seminars in the United States and Europe on a wide variety of business issues. Her seminar on business planning, management, and delegation was given national recognition in USA Today and Vogue Magazine. Ms. Sterling has a BS in Accounting from the University of New Orleans and has extensive continuing education in the fields of management, finance, and interpersonal skills. Ms. Sterling is a member of the American Institute of Certified Public Accountants, the Louisiana Society of Certified Public Accountants, Fashion Group International, National Association of Women Business Owners, National Association of Female Executives and Financial Women’s Association. She also co-founded the Marin Association of Female Executives.
Round Table - Marketing Questions Answered!
Roundtable with D J Heckes, owner and CEO of EXHIB-IT!, and author of Whole Brain Marketing. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s hypercompetitive intelligence environment! Deciding what marketing strategies are best for a company can be overwhelming. Come with your biggest marketing questions/issues for a sit-down, intimate conversation with a marketing expert.
This 45-minute workshop from 10:45 to 11:30 is limited to the first 15 members who add pre-meeting in the comments section of the registration page. The cost is $10.
You may click here. to register for pre-meeting and meeting
Meeting Schedule & Location
We meet at the Embassy Suites Conference Center Lomas and I-25 Albuquerque
Reservation Policy
Advance reservations are due by 5:00 p.m. on Friday, February 12. RSVPs received after the deadline and walk-ins will be charged an additional $5.
Please click here to make a reservation. After you RSVP, you have the option to continue and pay in advance.
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