President’s Message

image by Kay Carrico, President of NAWBO-NNM  

Monique Jacobson, Cabinet Secretary, New Mexico Department of Tourism was our speaker for October. Monique gave a great presentation of an effective marketing campaign, New Mexico True, that resulted in a 7% growth in tourism. As Monique kept repeating New Mexico True in her presentation it made me think of our tag line this year…Be Bold, Be Daring.

Have you done anything this year that is bold and daring to grow your business? You might think given all the other things you need to do, you have no time for bold and daring. Let’s change that to I don’t have time to be bold and daring…yet. And that’s where NAWBO membership comes in.

We have initiated a weekly e-mail blast called Tuesday’s Tips. Tuesday’s Tips tells about the benefits of NAWBO membership both locally and nationally. One week Tuesday’s Tips might tell you about free training or services that you often use but can access at a reduced rate as a NAWBO member. Another Tuesday’s Tips may include information on webinars or networking and mentoring opportunities. There are plenty of resources that will free your time and lessen your expenditures so that you can be bold and daring.

After a few weeks of Tuesday’s Tips we will want to hear about how you have used the NAWBO resources to help you reach your business goals. Every month we will choose one of you who has used NAWBO resources. We will highlight you and your company in the newsletter. You will also have 2 minutes at the mic where you can talk about your business. Maybe the opportunity to promote your company both digitally and to an audience is your Bold and Daring.