Key Marketing Principles from Monique Jacobson, Cabinet Secretary for NM Tourism
NOTE DATE CHANGE FOR OCTOBER MEETING. Register now!
The key marketing principles Monique will talk about can be applied to any type of business or problem, such as:
-Determining your target
-Defining your point of difference or unique right to succeed
-The balance between art and science
-The importance of passion and action
-and Common “marketing” missteps
A native New Mexican, Monique Jacobson was born in Taos and graduated in Albuquerque before earning a degree in Economics with a concentration in Marketing from the Wharton School of Business at the University of Pennsylvania.
Her career started at PepsiCo, where she led marketing development for Gatorade, and oversaw development and launch of Gatorade’s G2. Prior to leaving PepsiCo she was a General Manager with full P&L responsibility for the $1.8B Quaker Breakfast portfolio.
Driven by the opportunity to impact the economy of New Mexico, Monique left PepsiCo in 2011 when she was appointed by Governor Susana Martinez to lead the New Mexico Tourism Department as Cabinet Secretary. Under Monique’s leadership the tourism department has seen remarkable success with the “New Mexico True” campaign, which continues to drive record-breaking numbers for New Mexico’s $6 billion dollar tourism industry.
Monique resides in Santa Fe with her husband Andrew, and their three little boys, Drew, Reid and Brody.
Day: Tuesday, October 14
Place: Sheraton Uptown Hotel,
2600 Louisiana Blvd. NE, Albuquerque NM 87110
Time: 5:30pm - 7:30pm
Cost: Member $33 | Non-member $38
Members please Click Here to register with option to prepay online or pay at door.
Non-members please Click Here to register and prepay using PayPal - no account needed.
Advance reservations are due by 5:00 p.m. on the Monday before the meetings. RSVPs received after the deadline, walk-ins and no-shows will be charged an additional $5.
If you need to cancel an advance registration, you must notify NAWBO Treasurer, Andrea Carvey (505-856-4033) by 5PM on the Monday prior to the meeting. No shows are responsible for paying for their advanced reservation.