January Meeting and Business Days in Santa Fe

Important Date and Meeting Change. Greetings!  Be sure to attend our first monthly meeting and the pre-meeting in Santa Fe on Monday, January 25.  We have changed the date so our meeting coincides with Business Day on January 26.  Next month we return to our regular date on the third Wednesday of the month.

We invite you to spend some time in Santa Fe before the meeting and to spend the night so you can attend ACI Business Day in Santa Fe on January 26. We have a lot of great things planned for this special occasion. See all the exciting details below.  Debbie Steg, President

NAWBO January Monthly Meeting January 25, 2010
Eldorado Hotel 309 West San Francisco St. Santa Fe, NM
5:50 PM to 8:30 PM

Menu
*Chicken Breast in a Mushroom Sauce with Grilled Asparagus and Mashed Potatoes
*Decadent Chocolate Cake
*Iced Tea and Water

Carolyn Parrs, The Ten Commandments of Green Marketing for Every Business Owner

Back by popular demand will be Carolyn Parrs, certified Marketing coach, co-owner of Mind Over Markets, and author of GreenMarketingBlog.com.  The green world is growing in leaps and bounds - despite our current economic climate. Even a recent Ad Age Magazine headline announced “Green Marketing Revolution Defies Economic Downturn.” No matter what business you are in, you can participate in this growing market opportunity. But before you dive in, you need to understand how to communicate to this unique psychographic in a meaningful way.

The Ten Commandments of Green Marketing for Every Business Owner is an essential guide to understanding and communicating with this fast-growing and informed consumer. With these ten cardinal rules, any business owner will be well prepared to understand the do’s and don’ts, the how to’s and how not to’s of the green consumer. How best to speak their language, how to marry ecology to economy, how to use education as a tool for motivation and more. This is not a talk on theory but instead provides down-to-earth principles and strategies business owners can use right now to build their company or green communications successfully and sustainably. This presentation includes case studies of successful and unsuccessful green marketing efforts for both product and service industries.

Join Carolyn Parrs, owner of Mind Over Markets (http://www.MindOverMarkets.com), a dedicated green communications and business development company in Santa Fe and featured author of Inside the Minds: Greening Your Business (Thomson Reuters). She also co-authors the GreenMarketingBlog.com, and this February will launch Women of Green, a podcast and networking community whose purpose is to provide a clear, strong, and compassionate feminine voice in the green movement.  Carolyn has worked from Madison Avenue to Main Street America and after years of living, working, consulting, writing, broadcasting, and helping grow companies, she now teaches business owners and organizations how to grow and thrive in this exploding market. 

The New Mexico Business Weekly is more than just a news source.  It’s a collection of leads and industry information about local companies and their leaders. Each week the Business Weekly gives you the tools you need to grow your business and career. We know your time is valuable so we’ve created a 45-minute time-saving seminar to show you how to read the New Mexico Business Weekly more effectively, and efficiently. 

The Smart Reader Seminar will show you how innovative prospecting ideas from the Business Weekly can be the key to improving your new business development. 
In 45 minutes, you will learn: techniques for finding what you need from the Business Weekly in about 30 minutes a week, without reading from cover to cover

How to recognize opportunities within news stories and features
How to identify the area’s top networking opportunities
The 3 key areas of print media that you can use to grow your business
How to use the Business Weekly to identify new prospects
How to find quick ways to locate current information on your clients
How to gain new and creative ideas for getting appointments
To PROFIT from every issue!

Spend an afternoon in Santa Fe and join board member Sandy Schargel for a networking lunch at 1 p.m. at the Luminaria Restaurant at the Inn & Spa at Loretto. There is a 20% discount on lunch. After lunch, join Sandy on a tour of the Museum of Contemporary Native Arts (IAIA Museum). The entrance fee is $5. Attendees are responsible for their own lunch and museum fees. Contact Sandy Schargel for more details.

Spend the night after the meeting and join members of NAWBO’s Public Policy Committee as they visit with legislators.

7:30 a.m. - ACI Business Day in Santa Fe with presentations by Governor Richardson and legislative leadership ($50)
11:30 p.m. - Lunch in Santa Fe
1:00 p.m. - Visit the legislators at the Roundhouse
4:00 p.m. - Return to Albuquerque

If you plan to stay overnight at the El Dorado Hotel, please contact the hotel immediately and mention ACI’s Business Day in Santa Fe when you make your room reservation. Contact Samantha Lapin coordinator of Business Day in Santa Fe and visits to the legislators.

IN THIS SECTION

• The Spirit of Volunteering
• 2009-2010 Kudo Award Winers
• Installation of NAWBO 2010-11 Officers
• Evening of Ultimate Connections
• Exhale and Breathe
• Power, Passion,and Profits
• Nawbo Speaks Out with New Mexico state officials
• Disney’s Approach to Business Excellence
• Nawbo Homecoming Membership Drive
• The Secrets of My Success
• NAWBO Events
• Tough Cookie Awards 2010
• Satellite Meeting Schedule
• Meeting and Business Days in Santa Fe
• Satellite Meetings
• Meeting Sponsorship
• Archives