NAWBO-NM October Luncheon
11:30am - 1:00pm
When Growth Stalls: How It Happens, Why You’re Stuck and What To Do About It.
Steve McKee is the president of McKee Wallwork + Company (MWC), New Mexico’s largest advertising agency. He is the author of When Growth Stalls: How it Happens, Why You’re Stuck and What To Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World’s Best Brands.
A marketing strategist for nearly thirty years, Steve’s firm made the Inc. 500 list of the fastest-growing private companies in America its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association. In 2015, Advertising Age recognized MWC with both the “Campaign of the Year” and “Southwest Agency of the Year” awards.
A longtime Businessweek.com columnist, Steve has also been published or quoted in The New York Times, USA Today, Forbes.com, Investor’s Business Daily and The Los Angeles Times, among others. A popular speaker at corporate and association events, he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America.
About the Topic:
One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. At some point in a company’s life cycle, stalled growth is the rule, not the exception—even for the best-managed organizations. That’s especially true in tumultuous economic environments such as the one we’re experiencing today. Unfortunately, most members of the C-suite rarely understand what’s really going on within their organizations, leading them to make ill-informed strategic choices and other decisions that exacerbate the problems they face.
Steve McKee has a unique understanding of what happens when growth stalls. Over the past decade, his firm has conducted significant research among thousands of corporations, many of which had at one time been among the country’s fastest-growing companies. McKee’s studies probe areas as diverse as corporate structure, competition, branding, finance and strategy, and have yielded fascinating lessons and hard-won perspectives from executives who have lived on the front lines of real-life growth crises.
In his insightful presentation McKee demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering, but by natural market forces and internal management dynamics that often go unrecognized. He has identified seven characteristics that commonly correlate with stalled growth. Some are external forces to which countless companies have fallen victim; more surprising are four subtle and highly destructive internal factors that conspire to keep companies down.
McKee presents compelling knowledge about how and why companies lose their way, and offers practical advice about how they can rekindle growth—making the case that regardless of what’s going on outside of an enterprise, it’s what’s inside that counts.
October 21, 2015
11:30am - 1:00pm
Sheraton Uptown Hotel
2600 Louisiana Blvd, NE
Albquerque, NM 87110